ENTRIES TAGGED "path intelligence"

Google Analytics for the Real World:  A Conversation with Sharon Biggar of Path Intelligence

Google Analytics for the Real World: A Conversation with Sharon Biggar of Path Intelligence

In preparation for the upcoming Web 2.0 Summit I am posting a few conversations with attendees that embody the Web Squared Theme. Path Intelligence uses sensor technology to understand shopping behavior in retail spaces by detecting and tracking the RF signals from mobile phones. As Sharon Biggar, co-founder, succinctly puts it – “we are like Google Analytics for the real world” giving offline retailers the same visibility on shopping behavior that online retail has enjoyed for years.

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