A future version of Promoted Tweets needs to include the user base
It's early and I'm undoubtedly jumping the gun, but Twitter's clever Promoted Tweets program is missing one key component: the user base. If Twitter really wants to emulate Google's ad success, it'll need to empower users and developers.
Last week marked the first time the U.S. iTunes store had over 150,000 apps available. Close to 31,000 different developers (or “sellers”) were responsible for those apps, with many offering one to five apps, while a few offered over a hundred different apps. Which developers consistently produce top-selling apps? I examined the percentage of apps produced by a developer that became best-sellers.
Measured in terms of number of unique apps, the Top 5 categories in the U.S. app store have been Games, Books, Entertainment, Travel and Utilities. But comparing categories in terms of number of apps doesn’t capture the challenge of developing applications in different categories. As I noted in an earlier post, it’s much easier to develop a Book app than an interactive game. One crude measure for the relative complexity of developing apps across categories is to compare the number of apps per seller.
While it might be true that the number of Book apps is growing at a faster rate, Games continue to dominate the list of popular U.S. iTunes Apps. Games accounted for about a fifth of all iTunes apps over the past week†, but the category continued to have a disproportionate share of the Top 100 charts, accounting for 52% of the Top Grossing, 56% of the Top Paid, and 50% of the Top Free apps.
As a follow-up to my recent post on the Top Grossing Apps list on iTunes, I examined three lists highlighted in the app store: the Top Paid, Top Free, and Top Grossing Apps. Believing that many users scan these lists, developers covet a spot on any of these Top 100 charts. In my previous posts, I’ve highlighted that Games is the largest† category, accounting for about 20% of unique apps. Let’s take a fresh look at the numbers.
In response to developer complaints that more expensive apps were getting buried at the bottom of popularity rankings, Apple recently introduced a separate ranking based on revenue. (The Top 100 Paid apps ranks apps are based on number of downloads.) In this post, I’ll validate that compared to downloads, the Top 100 ranking based on revenues does contain pricier apps.
While the most popular aren't always the cheapest, on average, the Top 10 Paid apps† tend to be cheaper than less popular ones (those ranked 45 to 55 or 91 to 100): The situation varies across categories and in this post I'll briefly examine a few of the larger ones. In both the Books and Games categories, the mean price…
Sometime last week, the iTunes app store passed 70,000 unique apps (70K apps have appeared in the app store since it launched). One of the fastest-growing categories in the U.S. iTunes app store has been Travel, displacing Education to move into the top 5 largest categories. Welcome to summer vacation!
Over the last few weeks, media coverage of the iTunes app store often touches on concerns about Apple’s approval process. Some apps drew enough complaints that Apple pulled them off the app store. With thousands of developers wanting to launch apps and Apple unable to come up with a more efficient vetting process, I’m revisiting an earlier post on the duration of incubation periods by category.