Government Ambassadors For Citizen Engagement

Government Ambassadors For Citizen Engagement

To the average person, government is represented by an anonymous person on the other end of the phone, a pile of mandatory paperwork, and perhaps at best a friendly neighborhood postal carrier. If you ask the average American not living inside the Beltway to name a single individual who works in the federal government, how would they reply? My guess is that the broad majority of them couldn't give you the first and last name of a federal government employee. In reality they would find it much easier to name their local pharmacist, garage owner, or supermarket manager. From the perspective of the government, this is a shame. How might emerging social technologies help to bridge that gap, in combination with a modification in thinking about government public relations?

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O'Reilly Media on Twitter

Laurel Ruma (@laurelatoreilly) just did a quick census of the number of O'Reilly employees on twitter. She came up with 74 twitter accounts out of about 300 employees worldwide, plus five people who were controlling departmental or project-based O'Reilly twitter accounts like the following: Official O'Reilly account: @oreillymedia: The top level O'Reilly Media site. @oreilly_verlag: O'Reilly Germany Number of O'Reilly…

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