ENTRIES TAGGED "pr"
To the average person, government is represented by an anonymous person on the other end of the phone, a pile of mandatory paperwork, and perhaps at best a friendly neighborhood postal carrier. If you ask the average American not living inside the Beltway to name a single individual who works in the federal government, how would they reply? My guess is that the broad majority of them couldn't give you the first and last name of a federal government employee. In reality they would find it much easier to name their local pharmacist, garage owner, or supermarket manager. From the perspective of the government, this is a shame. How might emerging social technologies help to bridge that gap, in combination with a modification in thinking about government public relations?