ENTRIES TAGGED "predictive targeting"

Actions predict louder than words

How server logs are making demographics obsolete.

Data isn’t just bigger these days; it is also fundamentally different than it was 10 years ago. The nature of this change is driving several innovations in the way marketing is done, particularly around targeting and measurement. From a predictive targeting standpoint, ad tech firms are realizing that knowing a user regularly visits an investing blog and regularly…
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