- Netflix and the Conservation of Attractive Profits (Stratechery) — Note the common element to all three of these companies: all have managed to modularize the production/delivery of their service which has allowed them to move closer to the customer. To put it another way, all of this new value is being created by specialized CRM companies: Airbnb for travelers, Uber for commuters, and Netflix for the bored.
- Origami — Facebook’s prototyping tool.
- Go as Open Source — keynote from this year’s Gophercon. I’ve been pondering lately how successful open source projects go beyond “anyone can scratch their itch,” and instead actively manage the tendency for scope creep. We’d rather have a small number of features that enable, say, 90% of the target use cases, and avoid the orders of magnitude more features necessary to reach 99% or 100%.
- The Universal Data Structure — Given the abysmal state of of today’s software engineering, I believe that a full embrace of the universal hash will result in better, simpler programs. Your weekly dose of snark.
How to validate your idea, and get your community engaged.
Buy “The Hardware Startup: Building Your Product, Business, and Brand,” by Renee DiResta, Brady Forrest, and Ryan Vinyard. Note: this post is an excerpt from the book.
Hardware founders should strive for hypothesis-driven development and validate their ideas with customers as early as possible. This can be done before or alongside the prototyping process, but it should absolutely be done before moving toward tooling.
Changing your design or switching technologies becomes much more expensive once you’ve moved beyond a prototype, so it’s important to get it right the first time.
The foundation of effective validated learning is conversation. You want to talk to — and, more importantly, listen to — several distinct groups of people who will be critical to your success as a company.
Your fellow hardwarians
The first group of helpers on the road to building your product are fellow hardware founders. Not everyone within the hardware community is a potential customer who will help you unearth the roots of a particular pain point. But within this community are the people who have done it before. They have extensive experience and can provide invaluable guidance for specific problems. They’ll help you reduce waste in the production process. Certain steps in the development process, such as finding a contract manufacturer, are often driven by word-of-mouth referrals. Networking with other founders building products in your space will give you a better chance of getting these things right the first time. Read more…
A look at our unified program for unified creators.
Register now for Solid Amsterdam 2015, our conference exploring the intersections of manufacturing, design, hardware, software, and business strategy. The event will take place in Amsterdam on October 28, 2015.
Creating a great product means knowing something about many things: design, prototyping, electronics, software, manufacturing, marketing, and business strategy. That’s the blend that Solid brings together: over our one-day program at Solid Amsterdam on October 28, 2015, we’ll walk through a range of inspiration and insight that’s essential for anyone who creates physical products — consumer devices, industrial machines, and everything in between.
Start with design: it’s the first discipline that’s called on to master any new technology, and designers whose work has been confined to the digital realm are now expected to understand hardware and connected systems as well.
Design at Solid begins with our program co-chair, Marko Ahtisaari, who was head of product design at Nokia from 2009 to 2013, and is now CEO and co-founder of The Sync Project. We’ll also hear from Thomas Widdershoven, creative director at Design Academy Eindhoven and co-founder of thonik, a design studio whose work specializes in interaction and motion design. Read more…
Rapid web development with MongoDB, Express, AngularJS, and Node.js
Problem 1: Prototyping, or, how do I build the damn thing?
With the growing popularity of the lean startup model, the pressure to shorten product development cycles and churn out a prototype application quickly and cheaply has never been greater. And, as developers, we’re doing this better at an exponential rate. Projects that once required hundreds of millions of dollars of capital in the late ‘90s became projects that you could build in a month or two with a couple tens of thousands of capital at a startup accelerator around 2008. Now, these sorts of projects are being churned out at hackathons around the country in a matter of days. As great as this seems, we can do better.