- Implicit and Explicit Feedback — for preferences and recommendations, implicit signals (what people clicked on and actually listened to) turn out to be strongly correlated with what they would say if you asked. (via Greg Linden)
- Pivoting to Monetize Mobile Hyperlocal Social Gamification by Going Viral — Schuyler Erle’s stellar talk at the open source geospatial tools conference. Video, may cause your sides to ache.
- Twitter Storm (GitHub) — distributed realtime computation system, intended for realtime what Hadoop is to batch processing. Interesting because you improve most reporting and control systems when you move them closer to real-time. Eclipse-licensed open source.
"realtime data" entries
New tools make it easier for companies to process and mine streaming data sources
Stream processing was in the minds of a few people that I ran into over the past week. A combination of new systems, deployment tools, and enhancements to existing frameworks, are behind the recent chatter. Through a combination of simpler deployment tools, programming interfaces, and libraries, recently released tools make it easier for companies to process and mine streaming data sources.
Of the distributed stream processing systems that are part of the Hadoop ecosystem0, Storm is by far the most widely used (more on Storm below). I’ve written about Samza, a new framework from the team that developed Kafka (an extremely popular messaging system). Many companies who use Spark express interest in using Spark Streaming (many have already done so). Spark Streaming is distributed, fault-tolerant, stateful, and boosts programmer productivity (the same code used for batch processing can, with minor tweaks, be used for realtime computations). But it targets applications that are in the “second-scale latencies”. Both Spark Streaming and Samza have their share of adherents and I expect that they’ll both start gaining deployments in 2014.
Hadoop moves from batch to near realtime: next up, placing streaming data in context
Simple example of a near realtime app built with Hadoop and HBase
Over the past year Hadoop emerged from its batch processing roots and began to take on interactive and near realtime applications. There are numerous examples that fall under these categories, but one that caught my eye recently is a system jointly developed by China Mobile Guangdong (CMG) and Intel1. It’s an online system that lets CMG’s over 100 million subscribers2 access and pay their bills, and examine their CDR’s (call detail records) in near realtime.
A service for providing detailed billing information is an important customer touch point. Repeated/extended downtimes and data errors could seriously tarnish CMG’s image. CMG needed a system that could scale to their current (and future) data volumes, while providing the low-latency responses consumers have come to expect from online services. Scalability, price and open source3 were important criteria in persuading the company to choose a Hadoop-based solution over4 MPP data warehouses.
In the system it co-developed with Intel, CMG stores detailed subscriber billing records in HBase. This amounts to roughly 30 TB/month, but since the service lets users browse up to six months of billing data it provides near realtime query results on much larger amounts of data. There are other near realtime applications built from Hadoop components (notably the continuous compute system at Yahoo!), that handle much larger data sets. But what I like about the CMG example is that it’s an application that most people understand right away (a detailed billing lookup system), and it illustrates that the Hadoop ecosystem has grown beyond batch processing.
Besides powering their online billing lookup service, CMG uses its Hadoop platform for analytics. Data from multiple sources (including phone device preferences, usage patterns, and cell tower performance) are used to compute customer segments and targeted promotions. Over time, Hadoop’s ability to handle large amounts of unstructured data opens up other data sources that can potentially improve CMG’s current analytic models.
Contextualize: Streaming and Perpetual Analytics
This leads me to something “realtime” systems are beginning to do: placing streaming data in context. Streaming analytics operates over fixed time windows and is used to identify “top k” trending items, heavy-hitters, and distinct items. Perpetual analytics takes what you’re observing now and places it in the context of what you already know. As much as companies appreciate metrics produced by streaming engines, they also want to understand how “realtime observations” affect their existing knowledge base.
The simplest and quickest way to mine your data is to deploy efficient algorithms designed to answer key questions at scale.
For many organizations real-time1 analytics entails complex event processing systems (CEP) or newer distributed stream processing frameworks like Storm, S4, or Spark Streaming. The latter have become more popular because they are able to process massive amounts of data, and fit nicely with Hadoop and other cluster computing tools. For these distributed frameworks peak volume is function of network topology/bandwidth and the throughput of the individual nodes.
Scaling up machine-learning: Find efficient algorithms
Faced with having to crunch through a massive data set, the first thing a machine-learning expert will try to do is devise a more efficient algorithm. Some popular approaches involve sampling, online learning, and caching. Parallelizing an algorithm tends to be lower on the list of things to try. The key reason is that while there are algorithms that are embarrassingly parallel (e.g., naive bayes), many others are harder to decouple. But as I highlighted in a recent post, efficient tools that run on single servers can tackle large data sets. In the machine-learning context recent examples2 of efficient algorithms that scale to large data sets, can be found in the products of startup SkyTree.
The second in a series looking at the major themes of this year's TOC conference.
Several overriding themes permeated this year’s Tools of Change for Publishing conference. The second in a series looking at five of the major themes, here we take a look at data in publishing — how publishers can benefit, practical applications, and innovative ways it can be used.
Feedback, Open Source Marketing, Programming in the Browser, and Twitter's Open Source Realtime Engine
Hilary Mason on how Bitly applies the Internet's real-time data.
In this interview, Bitly chief scientist and Strata speaker Hilary Mason discusses the application of real-time data and the difference between analytics and data science.