- WTF — when keyword matching fails.
- The Best Recruiters, Pt II (Elaine Wherry) — almost all these tips are relevant to the cold-call “hey, you don’t know me but …” email messages you’ll have to send at some point in your life. Read, learn, obey.
- Best Websites for Teaching And Learning — as decided by the American Association of School Librarians. Lots of these I didn’t know existed but can see being used in class, e.g. Gamestar Mechanic which walks kids through the process of creating a game, teaching them how to think about games even as they produce one.
- Enterprise IT Adoption Curve — so very very true.
ENTRIES TAGGED "sales"
Search Fail, Recruiter Data, Ed Web, and Enterprise IT Yuks
Panagiotis Ipeirotis on the phrases and formatting of effective product reviews.
How much is an Amazon review — good or bad — worth? Computer scientist and NYU professor Panagiotis Ipeirotis analyzed the text in thousands of Amazon reviews to find out.
True data over big data, community building through data, and the choreography of digital design.
This week on O'Reilly: Alistair Croll explained why true data is more important than big data, we looked at how BuzzData is building community around datasets, and Liza Daly explained the connection between digital content and choreography.
Deep discounts need to be associated with some sort of return.
Joe Wikert says publishers should move away from one-product deep discount campaigns and start thinking about how to build a much more extensive relationship with customers.
Publishers have data, but they need to know what to do with it.
Kirk Biglione, partner at Oxford Media Works, talks about how publishers can gather various types of data and put it to use.
One of the big risk factors publishers think about when it comes to digital books is that they will cannibalize print sales. Factor in the lower prices we're seeing for ebooks, and it's a quite reasonable concern. Looking at data on sales from our website, at first glance that would appear to be exactly what's happening. But that's not the full story. If there really was cannibalization happening, you'd expect to see our print sales underperforming the overall computer book market, but that's not what's happening.
Scribd made a splash when they opened up a “Scribd Store” for selling view and download access to documents. Their terms (80% to the document publisher) are quite generous, though one reason publishers keep so much is that most of the merchandising (including pricing) is self service — Scribd could learn a lot from other media retailers if they’re interested in really promoting document sales.
Over on Dear Author, Jane Litte suggests current ebook device marketers aren't effectively targeting what is likely the most influential segment of their market — women: The idea is to get women thinking that the vehicle fits into their lives, rather than the woman fitting her life around the vehicle. The most recent Kindle 2.0 ad shows a business man…
We've been selling PDFs of our books on oreilly.com for several years, but this summer began selling "ebook bundles" of many titles, which include PDF, EPUB, and Mobipocket versions. Here's some weekly data (I can't share the vertical scale) on the relative breakdown of actual downloads from those bundles (PDF, Mobi, and EPUB are Light, Medium, and Dark respectively). PDF…
Conventional wisdom suggests that when choosing pilot projects, you pick ones with a high likelihood of success. It's hard to argue that iPhone: The Missing Manual was a reasonable choice for testing the iPhone App waters. But while we knew it would do well, we've been quite pleased with just how well: If the iPhone App by itself had been…