"search engine optimization" entries
Webcast Video: Why Publishers Should Care About SEO
See the full video from the TOC Webcast: "Why Publishers Should Care About SEO," with SEO expert Jamie Low.
[TOC Webcast] Tomorrow: Why Publishers Should Care About SEO
Update: 11/08 — The full recording from this TOC Webcast is available here. Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Our presenter will be Jamie Low, founder of SearchEngineMarketing.com and an expert in search engine optimization (SEO). Topics Jamie will discuss include: how publishers can get ranked for specific…
[TOC Webcast] Why Publishers Should Care About SEO
Update: 11/08 — The full recording from this TOC Webcast is available here. Tools of Change for Publishing will host a free webcast with search engine optimization (SEO) expert Jamie Low on Wednesday, Oct. 22 at 1 p.m. eastern (10 a.m. pacific). Jamie will use a conversational format and live search queries to examine SEO elements and techniques, including: how…
The Myth of the Level Digital Playing Field
In response to Kassia Krozser's post about authors and electronic publishing rights, Joe Wikert notes that the sources of digital content influence discoverability: One of the myths of the e-publishing world is that all books are on a level playing field, so you'll sell just as many with publisher X as you will with publisher Y. This simply isn't…