"social networks" entries
NaNoWriMo Now Underway
One of my favorite keynotes from TOC 2009 was National Novel Writing Month (NaNoWriMo) founder Chris Baty. It's November, which means the annual event is now underway. Check out the website for ways to support and participate….
Twitter Scorecard for Publishers
Recently Publisher’s Weekly published an article The Twitter Scorecard that showed which Publishers were using Twitter. I found the piece missing key elements that would provide more insight to their question “So who is twittering, and how effectively?”
[TOC Webcast] Social Media for Publishers
Tools of Change for Publishing will host "Social Media for Publishers," a free webcast with presenter Chris Brogan, on Tuesday, Dec. 16 at 1 p.m. eastern (10 a.m. pacific). Webcast Overview So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might…
Publishers Need to Get In on the Conversation
Kassia Krozser has a Cluetrain-like manifesto for publishers. From Booksquare: It's time to get your hands dirty, to dig into the real-world conversation. It's a weird thing, and sometimes awkward and uncomfortable, especially if you're accustomed to public relations-speak and the cheerleader behavior that accompanies marketing messages. When you talk directly to real people who read and buy books,…
Web Publicity Grows Up, Learns the Value of Conversation
Web publicity works best when the audience is spoken with, not at.
TOC Recommended Reading
Ebooks and the Iphone (Publishing Frontier) So by selling books as $5 iPhone books instead of $7 paperbacks, the publisher makes $0.90 per book. And, of course, if the publisher charged $6.99 for the iPhone book, the numbers would be $4.89 received from Apple – $0.70 royalty – $0.05 PPB [printing, paper, binding] – $0.40 art, promotion, etc = $3.74,…