"split testing" entries
Finding the holes in qualitative and quantitative testing.
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I can’t tell you how often I hear things from engineers like, “Oh, we don’t have to do user testing. We’ve got metrics.” Of course, you can almost forgive them when the designers are busy saying things like, “Why would we A/B test this new design? We know it’s better!”
In the debate over whether to use qualitative or quantitative research methods, there is plenty of wrong to go around. So, let’s look at some of the myths surrounding qualitative and quantitative research, and the most common mistakes people make when trying to use them.