ENTRIES TAGGED "sponsorship"

The media-marketing merge

Can good content come from pay-to-play relationships?

I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes’ digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works: “It’s quite simply a tenancy fee. A licensing fee that the marketer pays every single month. It’s based on a minimum of…
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