ENTRIES TAGGED "target marketing"

The software of regret

Computing should enable us to have richer lives; it shouldn’t become life.

At a recent meeting, Tim O’Reilly, referring to the work of Tristan Harris and Joe Edelman, talked about “software of regret.” It’s a wonderfully poetic phrase that deserves exploring. For software developers, the software of regret has some very clear meanings. There’s always software that’s written poorly and incurs too much technical debt that is never paid back. There’s…
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Actions predict louder than words

How server logs are making demographics obsolete.

Data isn’t just bigger these days; it is also fundamentally different than it was 10 years ago. The nature of this change is driving several innovations in the way marketing is done, particularly around targeting and measurement. From a predictive targeting standpoint, ad tech firms are realizing that knowing a user regularly visits an investing blog and regularly…
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