"Uber" entries

What Amazon, iTunes, and Uber teach us about Apple Pay

Truly disruptive services don’t just digitize the familiar. They do away with it.

Pay_Steve_Snodgrass_FlickrSomething’s been nagging at me about Apple Pay, and the hype about it.

The Apple-Pay web page gushes: “Gone are the days of searching for your wallet. The wasted moments finding the right card. The swiping and waiting. Now payments happen with a single touch.”

What’s wrong with this picture?

It’s describing the digital facsimile of a process that is already on its way to becoming obsolete. But truly disruptive new services don’t just digitize the familiar. They do away with it.

I never search for my wallet when I take an Uber. I never search for my wallet when I walk out of a restaurant that accepts Cover. I never search for my wallet when I buy something from Amazon. I don’t even search for my wallet when buying a song from iTunes — or, for that matter, an iPhone from an Apple Store.

In each of these cases, my payment information is simply a stored credential that is already associated with my identity. And that identity is increasingly recognized by means other than an explicit payment process. Read more…

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