"unconscious bias" entries
The O’Reilly Design Podcast: Prototyping for digital and physical, IBM’s bet on design, and diversity in design.
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In this week’s Design Podcast, I sit down with Kathryn McElroy, design lead on IBM’s Watson team. McElroy will be be speaking at O’Reilly’s inaugural Design Conference in January. In this episode, we talk about prototyping for digital and physical, design and diversity, and what it’s like working at IBM.
Here are a few highlights from our conversation:
I see the shift from an engineering feature-based product design to a user-centered product design across a 380,000 person company to be the most challenging but most impactful place that I can work. On a day-to-day basis, how this comes through is how we interact with our teams. As designers coming into this ecosystem, a lot of these people haven’t really heard about user-centered design until they come to our design boot camps here in Austin.That’s when we bring all of our product teams together—the business people, the engineers, and the designers—to center around their product and think about it from the user’s point of view. … What’s the most interesting about this is just the fact that it’s at this mind-boggling scale.
Specifically for physical prototyping, I learned mostly self-taught during my MFA program. I had a couple of great classes where we were focused on building electronics, and that was the first time I was introduced to it. I’ve only been doing it for three years, but it’s something you can learn on your own. There’s so many people with guidance out on the Internet and are willing to help you.