ENTRIES TAGGED "URL shortener"
ePayments Week: McAfee worries about mobile security
2011 threat predictions, Google's Hotpot trial, and Facebook's stuffed piggy bank.
In this edition of ePayments Week: mobile platforms and geo services appear in McAfee Labs' Threats Predictions report; Google tests near-field communications; and what will Facebook do with all that new money?
What to consider before shortening links
URL shorteners have upside, but they also raise issues around stability, privacy, and performance.
Link shorteners have become part of the web's social fabric, but is that a good thing? In this piece we take a look at the key issues surrounding shorteners: stability, obfuscation, performance and privacy.
Why Twitter's t.co is a game changer
Twitter's URL shortener could give marketers a key tool for off-site engagement.
If Twitter is so inclined, the company could turn the new t.co shortening service into a powerful analytics tool that solves the marketing and tracking issues of off-site engagement.
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