"user research" entries
The O’Reilly Design Podcast: Product development, user research, and identifying blindspots.
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In this week’s Design Podcast episode, I sit down with Chrissie Brodigan, manager of user experience research at GitHub. Brodigan will be be speaking at OReilly’s inaugural Design Conference. In this episode, we talk about user research and product development at Github, and the blindspots in product development and organizational development.
Here are a few highlights from our conversation:
Our internal philosophy around research is about when we make our design decisions, we come up with hypotheses about how that design change will impact behavior as well as user experience. We may need to add a particular control to the workflow, but if it has a negative consequence on the overall experience of our users, we may decide that that’s not the right decision for us. Even if it’s helpful in one area, it causes unhappiness in another. We measure impact with controlled experiments, which a lot of people would refer to as ‘AB testing.’ We do do some variance testing, which is short term, but we also do longitudinal analysis, which is to study a cohort over a longer period of time. Internally, we’re always asking ourselves ‘Why?’