ENTRIES TAGGED "VRM"
Nobody knows you as well as you do. Or do they? Let's run a test. Do you
know what percentage of your food bill went to processed products? Or
what type of coupons (store coupons, newspaper coupons, etc.) is most
likely to get you to switch brands? I bet someone out there knows.This kind of data mining is the modern companion to Customer Relations Management, which is the science of understanding customers and trying to get repeat business. CRM can offer many valuable benefits, but ultimately the control lies
with the vendor. A Vendor Relationship Management workshop at
Harvard looked at what it would take to leave control with the