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More on how web performance impacts revenue…

More on how web performance impacts revenue…

At Velocity this year Microsoft, Google and Shopzilla each presented data on how web performance directly impacts revenue. Their data showed that slow sites get fewer search queries per user, less revenue per visitor, fewer clicks, fewer searches, and lower search engine rankings. They found that in some cases even after site performance was improved users continued to interact as if it was slow. Bad experiences have a lasting influence on customer behavior.

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