"web content" entries

Finding Balance Between User Experience and Web Ads

Google's ad model may be difficult to duplicate technologically, but the system's balance between users and advertisers is something all Web advertising projects should strive for.

Open Question: How Do You Use Web Video?

Joost and other Web video services are searching for the right combination of technology and content, but are they headed in the right direction? How do you use Web video? What do you want to see? Please share your thoughts.

Twitter Tips for Publishers

Mark Bertils makes the case for Twitter use and offers eight tips for tweeting publishers. From Index // mb: For a minimal investment of time, you can ping a heap of people. Why wouldn't a book publisher want to do that? Truth is, most already do. Email newsletters blast-out to book readers from all over. Publishers' feeds and podcasts…

Levels of Quality and Revenue Streams

A mix of low and high-quality digital formats could increase awareness and satisfy consumer and advertiser demand.

Web Analytics Primer for Publishers

We take a look at page views, pages per visit, unique visitors and other common analytic measurements.

Piracy and Advertising: An Unlikely Union that Just Might Work

Some publishers are turning pirated YouTube clips into advertising opportunities.

Ruling: Consider Fair Use Before Issuing Takedowns

A fairly significant ruling came down Wednesday in Lenz v. Universal, a rather infamous case where Universal Music Publishing Group issued a takedown against a YouTube video of a young child dancing to a song in the background — a song in which Universal maintained some rights. Universal later acknowledged that this was a fair use of the music,…

Report: Pre-Roll Video Ads Not all that Bad

Given how "unacceptable" we were told this would be to viewers, it's rather remarkable how many people are now obviously accommodated to pre-roll ads in videos. From Beet.TV: The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87…

Sports Illustrated Offers Ad Space through Web Bids

Sports Illustrated is using a Web-based bidding system to sell advertising across its online and offline properties. From Advertising Age Executives at the Time Inc. title, the first one to try an online auction, said the move was partly to recruit those advertisers that aren't in close touch with the sales force anyway. "There are many advertisers out there that…

Web Video Advertising Stuck on Pause

Users are flocking to Web videos and video companies are serving millions of streams, but video executives speaking at the RBC Capital conference noted that advertisers — the final variable in this equation — have not fully embraced the format. From News.com: So when and for whom will the money start rolling in? Video ad executives said that while YouTube…