"web publishing" entries
BBC Shifts Conversation Style: Go Where They're Already Talking
I think this deserves to be pondered. BBC News is moving away from merely hosting comments to inciting discussion in a variety of formats and locations. From Reportr.net: For the US presidential debates, it [the BBC] has opened channels on video services Qik, 12Seconds and Phreadz. Some of the videos were subsequently edited and posted on the BBC News…
Overestimating the Home Page
Brett Crosby from Google Analytics says a home page is often mistaken as the most important part of a Web site. From TechRadar: Where are your visitors landing, bouncing, and viewing? It's often assumed user experience begins on the homepage, and this misconception drives many an ecommerce site to waste hours of design work in the wrong place. Search engines…
The Crowdsourced Cat Book
Amazing but True Cat Stories is a 38-page coffee table book born from the combined efforts of Mechanical Turk contributors. The creator/editor of the book, Björn Hartmann, describes the genesis of the project on his blog: The idea for this book was born in Terminal A at Washington Dulles, where I was stranded for some hours in late July…
Web Video Advertising Stuck on Pause
Users are flocking to Web videos and video companies are serving millions of streams, but video executives speaking at the RBC Capital conference noted that advertisers — the final variable in this equation — have not fully embraced the format. From News.com: So when and for whom will the money start rolling in? Video ad executives said that while YouTube…
News Roundup: iPhone Apps Developer Shocked by Windfall, Author Reaps Rewards of Web Openness, Comcast Buys Web Publisher for $125 Million
iPhone Apps Developer "Shell Shocked" by Outsized Payday Seth Weintraub over at 9to5Mac reports on the outsized success of at least one iPhone Apps developer, Eliza Block, who’s now earning an unexpected $2,000 a day from her crossword puzzle app, 2Across. Noteworthy certainly, but also instructive about the platform Apple has created for what can certainly be called "self…
Comcast Pays $125 Million for Lifestyle Web Publisher DailyCandy
Comcast is buying shopping/lifestyle Web publisher DailyCandy for $125 million. From the New York Times: … the company, driven by a small army of contributors providing breezy tips, has grown to encompass 13 daily and 8 weekly newsletters, reaching 2.5 million subscribers in 11 American cities and London. As the Times notes, DailyCandy is one of a number of…
The Media Industry's Perspective Problem
Media orgs that focus on content containers rather than content consumers will be stymied by "reverse publishing" and other bad habits.
Web Publicity + Free = A Fighting Chance
Sci-fi author Scott Sigler uses podcasts, giveaways and grassroots Web marketing to build interest in his work. We've covered Sigler in the past, but his recent interview with The Independent illustrates the value lesser-known writers can derive from Web-based brand building and free distribution: Sigler's thinking — and this is the revolutionary bit — is that it's worth making…
Guardian Blazes New Media Trail with paidContent.org Acquisition
According to Kara Swisher, The Guardian Media Group has purchased ContentNext, publisher of paidContent.org, for more than $30 million. ReadWriteWeb says this acquisition and separate open-data initiatives have pushed The Guardian to the head of the media pack: What do you get when you combine cutting edge tech openness with some of the leading new media publishers online? A kick…
Web Community Management Tips
As a reignited debate over user comments rages, we use the opportunity to look at time-tested community management tips.