Todd Sattersten is the founder of BizBookLab, a consultancy that specializes in business books and the business of books. He is an adjunct professor in the publishing program at Portland State University and the author of "Every Book Is a Startup: The New Business of Publishing."
The publishing world needs some new language that describes what happens and, more importantly, what is possible when the words are separated from the paper.
More Lessons Learned from Failure
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The Amazon whisperer, invisible interfaces, FDA vs 23andMe, and robots usher in a new polical order
Big data and the “Big Lie”: the challenges facing big brand marketers
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