Todd Sattersten

Todd Sattersten is the founder of BizBookLab, a consultancy that specializes in business books and the business of books. He is an adjunct professor in the publishing program at Portland State University and the author of "Every Book Is a Startup: The New Business of Publishing."

The paperless book

The problem for publishers is that customers don't know what a book is anymore.

The publishing world needs some new language that describes what happens and, more importantly, what is possible when the words are separated from the paper.