Web Operations--From Cost Center to Competitive Advantage

By Allan Alter with the O'Reilly Radar Team
June 2008, PDF, 26 pages

In the Web 2.0 world, web operations has moved from IT support function to mission-critical competency. In an online business, the web site is inextricably bound to the product. In this report, Jesse Robbins of the O'Reilly Radar team puts it succinctly: “You only make money when your web site is up. The more available and the faster your web site, the more revenue-generating pages a customer can view in the same amount of time, and the happier the customer will be.”

This report lays out the three crucial high-level principles for succeeding with web operations and performance, identifies the eight business principles that should drive web operations strategy, and describes best practices for implementing that strategy.