Yahoo! Mindset

While brewing up the Tech Buzz Game on a visit to Yahoo! a few months back, we got to lay hands on an early incarnation of what was today announced as Yahoo! Mindset. Mindset is a simple slider interface (c.f. "Sliders are the new drop-downs") to Yahoo! search results along a commercial / non-commercial axis. Search for o'reilly -bill with the slider set smack-dab in the middle and you'll find oreilly.com, oreillynet.com, java.oreilly.com, et al. Slide it toward the research side and you'll find more from weblogs.oreilly.com and tim.oreilly.com. On the shopping end of the spectrum, top results include oreillyauto.com (no relation), Amazon, thinkgeek.com/oreilly, and corporate.oreilly.com.

The Yahoo! Research site has more detail about how it all works.