The Easiest Way To Do Enterprise 2.0

Euan Semple yesterday posted an absolutely brilliant entry on the 100% guaranteed easiest way to do Enterprise 2.0. It's simply put, but absolutely right on. Read it. Then follow his advice. (If you're an enterprise, the second easiest way is probably what you want, but it's worth remembering that you'll get a lot of benefit out of the easiest way as well, if you just let it happen to you.)