The Death of Print? Not Yet.

Jason Pontin’s Not Yet seems to be an attempt to backpedal on comments that he (the editor of MIT’s Technology Review) made at a recent conference, which were then picked up by Folio Magazine, the bible of the magazine industry. Pontin says he was misreported, but his “correction” seems pretty clear: due to the popularity and effectiveness of online advertising, print advertising will no longer support print magazines and newspapers, and prices will rise for those who like to do their reading in formerly-subsidized print publications. (That’s one reason why our recently-launched Make magazine relies principally on subscriber and newsstand revenue, and only secondarily on advertising, with our advertising plans focused at least as much on the weblog, online site, and email newsletters.)