FEATURED STORY

Knowing when not to design

Don’t waste time on features that users don’t want.

No_Signal_23_Wikimedia_Commons

Attend “UX Design for Growth,” a training session by Laura Klein that will give you the skills you need to design products that convert and retain users.

After many years as a designer, I’ve realized that some of the most important design decisions have nothing to do with what any of us consider design. Instead of designing the perfect version of a feature, sometimes the best thing we can do is learn that we shouldn’t build the feature in the first place.

In my all-day, online workshop on September 15, 2015, I’ll be talking about another aspect of building products: how to make them grow. Potentially fabulous products fail every day because product managers and UX designers don’t spend enough time thinking about how their product is going to be discovered by new users.

The following is an excerpt from my book, UX for Lean Startups, where I give one practical tip for learning whether or not you should build a specific feature for your product. If you’d like some practical tips on getting people to start using all those features you decide to build, please join me on September 15th for my UX Design for Growth training session. Read more…

Comment

Avoid design pitfalls in the IoT: Keep the focus on people

The O'Reilly Radar Podcast: Robert Brunner on IoT pitfalls, Ammunition, and the movement toward automation.

Subscribe to the O’Reilly Radar Podcast to track the technologies and people that will shape our world in the years to come.

Art_class_Paul_K_Flickr

For this week’s Radar Podcast, I had the opportunity to sit down with Robert Brunner, founder of the Ammunition design studio. Brunner talked about how design can help mitigate IoT pitfalls, what drove him to found Ammunition, and why he’s fascinated with design’s role in the movement toward automation.

Here are a few of the highlights from our chat:

One of the biggest pitfalls I’m seeing in how companies are approaching the Internet of Things, especially in the consumer market, is, literally, not paying attention to people — how people understand products and how they interact with them and what they mean to them.

It was this broader experience and understanding of what [a product] is and what it does in people’s lives, and what it means to them — that’s experienced not just through the thing, but how they learn about it, how they buy it, what happens when they open up the box, what happens when they use the product, what happens when the product breaks; all these things add up to how you feel about it and, ultimately, how you relate to a company. That was the foundation of [Ammunition].

Ultimately, I define design as the purposeful creation of things.

Read more…

Comment

Designing at Nasdaq

The O’Reilly Design Podcast: Aaron Irizarry on getting and keeping a seat at the table.

Dinner_1939_Paul_K_Flickr

Subscribe to the O’Reilly Design Podcast to explore how experience design — and experience designers — are shaping business, the Internet of Things, and other domains.

Welcome to the inaugural episode of our newly launched O’Reilly Design Podcast. In this podcast episode, I chat with Aaron Irizarry. Irizarry is the director of UX for product design at Nasdaq, co-author of “Discussing Design” with Adam Connor, and a member of the program committee for O’Reilly’s Design Conference.

Design at Nasdaq: A growing team

I first noted Nasdaq’s commitment to design when talking to Irizarry about his book and the design conference hosted by Nasdaq that Irizarry helps develop:

It’s interesting to see an organization that didn’t have a product design team as of, what — 2011, I believe. To see the need for that, bring someone in, hire them to establish a team (which is my boss, Chris), and then see just the transition and the growth within the company, and how they embraced product design. We had to work a lot, and really educate and pitch in the beginning, explain to them the value of certain aspects of the job we were doing, whether that was research, usability, testing, why we were wanting to do more design of browser and rapid prototyping, and things like that.

We believe we’re helping structure and build, and I think we still have work to do as a design-led organization. We recently did our Pro/Design conference in New York. Our opening speaker was the president of Nasdaq, and to hear her reference the design team’s research, and to be in marketing meetings, and discussing the personas that we created, and to hear the president of Nasdaq speak about these kind of artifacts and items that we feel are crucial to design and the design process, it was a mark for us like, ‘We’re really starting to make a mark here. We’re starting to show the value of what these things are,’ not just because we want design, but we believe that this approach to design is going to be really good for the product, and in the end, good for the business. Read more…

Comment

Our world is full of bad UX, and it’s costing us dearly

We need to provide people with proper access, interaction, and use of technology so that it serves their needs.

Download a free copy of “The New Design Fundamentals,” a curated collection of chapters from the O’Reilly Design library. Editor’s note: this post is an excerpt from “Tragic Design,” by Jonathan Shariat, which is included in the collection.

I love people.

I love technology and I love design, and I love the power they have to help people.

That is why when I learned they had cost a young girl her life, it hurt me deeply and I couldn’t stop thinking about it for weeks.

My wife, a nursing student, was sharing with her teacher how passionate I am about technology in health care. Her teacher rebutted, saying she thought we needed less technology in health care and shared a story that caused her to feel so strongly that way.

This is the story that inspired me to write this book and I would like to share it with you.

Jenny, as we will call her to protect the patient’s identity, was a young girl who was diagnosed with cancer. She was in and out of the hospital for a number of years and was finally discharged. A while later she relapsed and returned to be given a very strong chemo treating medicine. This medicine is so strong and so toxic that it requires pre-hydration and post-hydration for three days with I.V. fluid.

However, after the medicine was administered, the nurses who were attending to the charting software, entering in everything required of them and making the appropriate orders, missed a very critical piece of information: Jenny was supposed to be given three days of I.V. hydration post treatment. The experienced nurses made this critical error because they were too distracted trying to figure out the software they were using.

When the morning nurse came in the next day, they saw that Jenny had died of toxicity and dehydration. All because these very seasoned nurses were preoccupied trying to figure out this interface (figure 1-1). Read more…

Comment

Moving toward a zero UI to orchestrate the IoT

The O'Reilly Radar Podcast: Andy Goodman on intangible interfaces, and Cory Doctorow on the DMCA.

maestro-33908_1280

Subscribe to the O’Reilly Radar Podcast to track the technologies and people that will shape our world in the years to come.

In this week’s Radar Podcast episode, O’Reilly’s Mac Slocum chats with Andy Goodman, group director of Fjord’s Design Strategy. Goodman talks about the shift away from screen-based interfaces to intangible interfaces, what he calls “zero UI.” He also addresses the evolutionary path of embeddables, noting that “we already have machines inside us.”

Here are a few of the highlights:

Sensing technologies are allowing us to distribute our computers around our bodies and around our environments, moving away from monolithic experiences, a single device, to an orchestration of devices all working together with us at the center.

Our visual sense is the most important to us, so taking that away [with zero UI] actually leaves us, in some ways, a bit more vulnerable to things going wrong — we can’t see what is an error state in a haptic experience…it’s possible that we’re setting ourselves a lot of design challenges that we don’t know we have to solve yet.

Read more…

Comment

Augmenting the human experience: AR, wearable tech, and the IoT

As augmented reality technologies emerge, we must place the focus on serving human needs.

Register now for Solid Amsterdam, October 28, 2015 — space is limited.

Otto_is_going_to_fly_Wikipedia

Otto Lilienthal on August 16, 1894, with his “kleiner Schlagflügelapparat.”

Augmented reality (AR), wearable technology, and the Internet of Things (IoT) are all really about human augmentation. They are coming together to create a new reality that will forever change the way we experience the world. As these technologies emerge, we must place the focus on serving human needs.

The Internet of Things and Humans

Tim O’Reilly suggested the word “Humans” be appended to the term IoT. “This is a powerful way to think about the Internet of Things because it focuses the mind on the human experience of it, not just the things themselves,” wrote O’Reilly. “My point is that when you think about the Internet of Things, you should be thinking about the complex system of interaction between humans and things, and asking yourself how sensors, cloud intelligence, and actuators (which may be other humans for now) make it possible to do things differently.”

I share O’Reilly’s vision for the IoTH and propose we extend this perspective and apply it to the new AR that is emerging: let’s take the focus away from the technology and instead emphasize the human experience.

The definition of AR we have come to understand is a digital layer of information (including images, text, video, and 3D animations) viewed on top of the physical world through a smartphone, tablet, or eyewear. This definition of AR is expanding to include things like wearable technology, sensors, and artificial intelligence (AI) to interpret your surroundings and deliver a contextual experience that is meaningful and unique to you. It’s about a new sensory awareness, deeper intelligence, and heightened interaction with our world and each other. Read more…

Comment