The other day, I came back from a couple of days out of the office, and Sandy, my assistant, said, “Oh, and you have these three bags of flour…” I was as puzzled as she was, till I read the letter from Josh Dorf:
Over the holidays, I took a bunch of back issues of some magazines I get but don’t always read. In a Wired issue, you talked about baking scones and so I thought I’d send you some samples of the best baking flour available to consumers. I got out of the whole .com and tech space and bought a 100-year old wheat flour company. I still have an O’Reilly Vi Editor book around here somewhere….” [Link added.]
Josh may have gotten out of tech, but he clearly knows something about the cluetrain and is applying it to his new business. So he clearly deserves a bit of link-love back to his flour company (and he’s right, Stone-Buhr is great flour!) Interesting how folks who started in tech have migrated out into old industries, taking with them what they learned. As with all diasporas, I expect a lot of benefit as the two cultures mix.
P.S. My scone recipe.