This Supermarket 2.0 parody video is really cute. It creatively applies Web 2.0 terms and concepts to the food shopping experience. The Pandora-style shopping experience mid-way through is especially excellent.
It was created as guerilla marketing for Israeli startups UrbanSeeder and Wishood. Through a mix of web and real-world cards UrbanSeeder allows you to get to know someone anonymously and at a pace of your choosing (learn more). Wishood is a wishlist sharing site where members can comment on each other’s desires. Smart way to get noticed. <via BoingBoing>
