Print on Demand for Magazines

Derek Powazek has taken the wraps off of MagCloud, a pilot print-on-demand service for magazines:

Did you know the average sell-through rate for a magazine is about 30%? The sell-through rate is the rate which a given issue of a magazine will sell from a store. That means 70% of all printed magazines are just stopping by the newsstand on their way to the garbage dump or recycling center. All that time, work, and energy, just to make trash.

There must be a better way. And I think MagCloud is a step in that direction.

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