Publishers Pushing to Meet Russert Book Demand

Random House and Hyperion Books are rushing to meet demand for Tim Russert’s two books, Wisdom of Our Fathers and Big Russ & Me. From Newsday:

Carol Schneider, executive director of publicity at Random House, reports that the company is immediately printing 100,000 paperbacks of “Wisdom” that began shipping yesterday [6/16/08].

Likewise, Hyperion Books has gone back to press for another 100,000 copies of “Big Russ,” according to Beth Gebhard, executive director of publicity.

Amazon’s listing for Wisdom says Kindle and paperback editions are currently in stock; Big Russ will be available through the online retailer on July 2.

Ebook companies and print-on-demand firms have in recent months used examples of limited print availability to showcase the strengths of their formats, but similar announcements haven’t emerged in this case.

(Via Shelf Awareness)

tags: , , , , ,