New Radar Report: Twitter and the Micro-Messaging Revolution

It would be a stretch to say that Twitter helped Obama win the presidency. But there’s no question that the messaging service played an important role in this year’s elections. To wit:

* Obama signed up early and has by far the most followers of anyone on Twitter. He and his campaign sent messages regularly from the trail.

* Twitter Vote Report, created by users building on Twitter’s API, gave voters a way to share information about the state of polling in their precincts and to view aggregated national reports.

* Twitter’s own Election 2008 site provided a live window into people’s thoughts and feelings about the candidates and issues over the last couple of months.

Taken together, these uses of Twitter reveal that the platform is shifting from a geek-niche toy to a significant new communications channel. If you’re wondering what it will look by the 2012 elections, check out “Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy–140 Characters at a Time,” released this morning. In the report, my co-authors and I take a deep look at the messaging service, its ecosystem and its implications. We include exclusive information and insights from the Twitter team, plus best practices for companies looking to use Twitter and other micro-messaging services.

To celebrate the release of the report, Tim and I are holding a tweetup tomorrow night. In case you don’t follow us on Twitter, here’s the info:

Thursday, November 6, 6:30-8:00pm. House of Shields, 39 New Montgomery Street (one block from the Palace Hotel and Web 2.0 Summit), San Francisco.

Hope to see you there, and let us know if you have any questions or comments about the report.

  • Interestingly enough, I was just reading a story about how Obama won the election by mobile phone campaigning:


    “Mobile campaigning is credited with being a more cost-effective alternative to traditional campaigning methods, such as door-to-door canvassing which costs around US$20-$30 per voter, compared to $1.26 per SMS.”

    “The social networking and micro-blogging service, Twitter allowed users to send messages via SMS, or ‘tweets,’ to communicate with one another. Obama’s Twitter page enabled him to get his message out to over 121,000 subscribers. Last night, Twitter was used to get timely access to election results, often moments before traditional news outlets.”

  • Check out The World’s Technology Podcast (BBC/PRI/WGBH public radio) on this too. Episode 217 —

  • rinku

    i want to dowload

  • Wouldn’t it be cool if Obama continued Twittering after he takes office? A sort of ongoing, micro fireside chat if you will.

  • There has been some talk in the blogosphere about real-time Twitter micro novels, this approach would be interesting in particular genres such as Twitter crime micro-novel … A vampire did it

    NYCrimeStories approach is informative (procedurally educational ) and the story interesting….

  • Hould

    Social media has been proven to provide much influence to users. Because of social media, people were able to share ideas and thought on certain issues. this may or may not, but mos of the time change the way a person see things. Social media is powerful as this can alter a person’s decisions in life may it be big or small.
    expert on Community Service Quotes