Popping the Hood on the iPhone Missing Manual App

Over on Teleread, Chris Meadows has a nice review of our iPhone Missing Manual app, which echoes several other reviewers (and my own personal experience with the app):

How helpful is the book? I have already found a lot of remarkably useful information just in the space of a few chapters. It would be no exaggeration to say I learned things over the course of a couple of hours of reading that I never learned in months of iPod Touch ownership.

But the neatest part of the review is the tutorial Chris provides for popping the app open and getting at the EPUB content inside:

Once you’ve unzipped it, it can be read in ePub-reading software such as Adobe Digital Editions (looks flawless) or FBReader (formatting a bit messed up), or even synced into the iPhone version of Stanza by sharing from Stanza Desktop. (Though as the book is almost 9 megabytes in size thanks to all the illustrations, the Stanza app may choke and require a reboot the first time you load it, but after that it opens fine. I suspect the wrapper version of Stanza is optimized for the book’s large size.)

Chris is right that the electronic version available from oreilly.com is $24.99, compared with the $9.99 app (on sale right now for $4.99 in conjunction with the TOC Conference), though our “ebook bundle” includes EPUB, PDF, and Mobipocket formats, along with free updates. That said, we’re tracking sales and price data across formats and platforms, because it’s clearly a critical issue. The App Store has provided an easy way to measure price elasticity of demand, and that’s just with one app!

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