If you want to be successful with your customers, you need to make them feel succesful. It’s all about them achieving awesome. This week, Kathy Sierra explains some of the secrets for creating passionate customers. This is an area that Kathy knows well. She has classes on the topic around the world and her writings have been read by many.
Kathy is the co-creator O’Reilly’s Head First series and, as you’ll learn in her talk, she loves horses.
This work is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. It was filmed at Google I/O 2009 at the Moscone Center.