Ignite Show: Kathy Sierra on Feeling Better is Better

If you want to be successful with your customers, you need to make them feel succesful. It’s all about them achieving awesome. This week, Kathy Sierra explains some of the secrets for creating passionate customers. This is an area that Kathy knows well. She has classes on the topic around the world and her writings have been read by many.

Kathy is the co-creator O’Reilly’s Head First series and, as you’ll learn in her talk, she loves horses.

This work is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. It was filmed at Google I/O 2009 at the Moscone Center.

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  • Calm Quiet

    I don’t care whether you post this or not, but *please* consider the following for your video-publications:
    [or: If Kathy Sierra were re-writing the Hippocratic oath, wouldn’t she start with something like “First, do no annoying of viewers with ads for you.”?]

    Really guys: “speedy presentations”?
    First 20 seconds advertising O’Reilly.
    Then waste another of my 20 seconds advertising “Speedy Presentations”

    i.e.: Don’t tell me. Show me. Show me you’re speedy by eschewing the self-promotion intro.

    Bring O’Reilly videos up to the quality of O’Reilly books!


  • I second that comment, also the introduction of the ignite@googe io was much too lengthy :(

    I like the TED format much more, that is awesome, showing more respect for the speaker and audience without dumbing them down.

  • thanks for the feedback. We’ll be trimming down the intro shortly. We agree that it’s a bit long.

    As per respecting speakers, people enjoy doing this. The format is challenging and fun. For an accomplished speaker this an enjoyable task. For a newer speaker it provides structure to keep things concise.