The (Real) Story of Free
One of the most discussed pricing strategies is 'Free'. Anecdotally, free product has been said to increase print sales of the same title, to play a marketing role in acquainting customers with an unknown quantity, to allow for a later up-sell, and to provide branding opportunity.
This week, Kaplan is placing nearly 100 of our eBook titles on sales for free for a week on the iBookstore. Something of a grand experiment, we've planned a veritable marketing bonanza to publicize the promotion. In the end, the experiment itself will yield more information about our consumers' interests, how we connect to our readers, and our eBooks themselves than any other products we are selling this year.
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