Michael Ferrari
Michael Ferrari is the Founder and Principal at Atlas Research Innovations and the Director of Commodity Research & Risk Management at The Coca-Cola Company. He also serves on the American Meteorological Society Board of Societal Impacts of Weather and Climate. For the past five years, Michael served as the vice president and director of applied research at Weather Trends International. His primary research interests lie at the interface of climate science, environmental modeling/analysis, and the subsequent development of commercial applications that can benefit from this research. Michael is a frequent speaker at both scientific and commodity conferences around the world, where his talks focus on the confluence of weather, climate and their relationship to society, with a particular emphasis on weather and agriculture/energy considerations, extreme events, risk quantification and natural hazards. In addition, he builds data-driven tools for the physical commodity and risk management sectors utilizing global weather, satellite-derived, economic and sensor network data. Michael holds a PhD in Geophysical Fluid Dynamics and Evolutionary Biology from Rutgers. He blogs at wired GEO.
Sensor networks and the future of forecasting
Data and low-cost sensor networks can spot extreme weather before it hits.
Identifying extreme weather patterns can minimize impact when that weather arrives. But to improve long-range forecasts, we'll need to create environmental sensor networks out of phones, satellites and other technology.
