ENTRIES TAGGED "blogs"

[TOC Webcast] Social Media for Publishers

Tools of Change for Publishing will host "Social Media for Publishers," a free webcast with presenter Chris Brogan, on Tuesday, Dec. 16 at 1 p.m. eastern (10 a.m. pacific). Webcast Overview So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might…

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Publishers Need to Get In on the Conversation

Kassia Krozser has a Cluetrain-like manifesto for publishers. From Booksquare: It's time to get your hands dirty, to dig into the real-world conversation. It's a weird thing, and sometimes awkward and uncomfortable, especially if you're accustomed to public relations-speak and the cheerleader behavior that accompanies marketing messages. When you talk directly to real people who read and buy books,…

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Web Publicity Grows Up, Learns the Value of Conversation

Web publicity works best when the audience is spoken with, not at.

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TOC Recommended Reading

Direct-To-Fan: Radiohead, Marillion And The End Of Labels (Robert Andrews, paidContent.org) 80s rock group Marillion, hardly a Top 10 draw nowadays, engages its fans so closely that they funded its latest album to the tune of £360,000. Erik Nielsen, who masterminded the strategy as MD of Marillion's Intact Records business arm, told our London EconMusic conference: "About a decade…

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Boston Globe Spins Off Weekly Sports Tabloid

Newspapers are turning to niches these days. The latest example is "OT," a new weekly sports tabloid from the Boston Globe: The 24-page, full-color, oversize tabloid – called OT, which stands for "Our Town/Our Teams" … costs 50 cents and will be published every Thursday … The publication's goal is to provide coverage of professional sports teams that goes beyond…

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TOC Recommended Reading

Could the iPhone be a Kindle Killer? (Bill Trippe, Gilbane Publishing Practice Blog) Here's a project I would love to do if I had the time–a face-off between Kindle, the iPhone, the Sony Reader, an eBook Technologies ETI-1, and a few other devices. Take a few book types–novel, textbook, graphical book, business document to begin with–and create a feature…

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Photo Blog Shows Innovation Still Alive in Media Orgs

Alan Taylor's side project — Boston.com's Big Picture photo blog — is notable for its simplicity and its residence within a large media organization.

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TOC Recommended Reading

Lessons Learned from myebook and LinkedIn (Joe Wikert's Publishing 2020 Blog) Where are the "view comments" and "send to a friend" buttons on my Kindle? They don't exist, at least not with Kindle 1.0. But why shouldn't I be able to take pieces of the book I'm reading and send them along to my friends with Kindles for their review?…

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Guardian Blazes New Media Trail with paidContent.org Acquisition

According to Kara Swisher, The Guardian Media Group has purchased ContentNext, publisher of paidContent.org, for more than $30 million. ReadWriteWeb says this acquisition and separate open-data initiatives have pushed The Guardian to the head of the media pack: What do you get when you combine cutting edge tech openness with some of the leading new media publishers online? A kick…

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The Upside of Publisher Blogs

Booksquare's Kassia Krozser explains the benefits of publisher blogs: Just as authors need to better market themselves and their books, so do publishers. While the audience for a publisher website is diverse — authors, booksellers, journalists, agents, readers, and more — talking about books on your website the same way you talk about books in your catalog simply isn't…

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