"minimal" entries

“No one ever turns off JavaScript any more.” I remember when I first believed that, probably around 2007. The growth of Ajax had meant that more people were actually losing content if they turned off JavaScript. From what I could tell, most of the few folks still blocking JavaScript surrendered pretty quickly.

I don’t believe that any more, though, thanks to advertising and the doors that blocking advertising has opened.

While a key part of the last decade’s Web conversation has been performance, the walled gardens are taking advantage of our failure to deliver performance to make their own promises. Facebook’s Instant Articles offer a way for publishers to use the (relative) certainty of Facebook delivery, while Apple took a more direct route for demanding performance: blocking advertisements, and more.
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