"publishing" entries

When media rebooted, it brought marketing with it

Mitch Joel on matching marketing platforms to your needs and why book ads might work.

In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back.

MagAppZine's goal: From PDF to app in about 15 minutes

MagAppZine looks to make mobile app creation easier for publishers.

The next TOC Sneak Peek webcast will feature Paul Canetti, founder of MagAppZine, a platform that allows publishers to create custom apps. Here, Canetti talks about starting the company and the benefits he sees for publishers.

Top Stories: August 15-19, 2011

The meat-to-math ratio, Chicago embraces open government, and data science influences social science.

This week on O'Reilly: We learned how smart companies apply the "meat-to-math ratio," Chicago's commitment to open data and open government was explored, and we looked at how data science is shaping social science.

Dominant form of journalism foretold by Reynolds Journalism Institute

Why a new proposal for making the news business sustainable deserves attention.

A new paper from the Reynolds Journalism Institute deserves a look from anyone interested in publishing, social networking, or democratic discourse.

Publishing News: Amazon launched the HTML5 Kindle Cloud Reader

Amazon continues its "be everywhere" approach, publishing survey results are optimistic, and a lawsuit against Apple and five US publishers was filed.

In the latest edition of publishing news, the Kindle Cloud Reader's HTML5 platform offers a new level of content ubiquity, BookStats latest survey shows optimistic results for publishers, and a Seattle law firm alleges Apple and five US publishers colluded.

Books as a service: How and why it works

Will a "Netflix for ebooks" catch on? 24Symbols is counting on it.

24Symbols, a kind of Netflix for ebooks, aims to benefit readers and publishers alike. Company co-founder Justo Hildago outlines the books-as-a-service model in this interview.

Ebook empowerment with EPUB3

EPUB3 could yield enhanced ebooks that finally work on multiple platforms.

New features in EPUB3 are expanding the horizons of ebook enhancement. In this interview, Julien Simon and Jérémie Gisserot of Walrus Books discuss the advantages of EPUB3 and what they’d like to see developers do next.

If it's important, the news will find me

Which works better: gulping from the info firehose or letting news come to you?

Facing info overload, Peter Meyers ponders more efficient ways to find what’s newsworthy. What works for you?

Wolfram's Computational Document Format

Wolfram, makers of Mathematic and Wolfram Alpha, unveiled a new set of
tools today for embedding mathematical formulas and charts into
documents. It could make a big difference to publishers in the
sciences and social sciences.

Support vs Access: Why Highlighter picked Seattle

A new tech-publishing startup chose Seattle over New York or Silicon Valley.

Seattle is where it's at, at least for the recently launched annotation application Highlighter. Co-founder and CEO Josh Mullineaux talks about the company, where it's headed, and why Seattle is home.