"scrum" entries

The two-sided coin of Web performance

Hacking performance across your organization.

I’ve given Web performance talks where I get to show one of my favorite slides with the impact of third-party dependencies on load time. It’s the perfect use case for “those marketing people,” who overload pages with the tracking pixels and tags that make page load time go south. This, of course, would fuel the late-night pub discussrion with fellow engineers about how much faster the Web would be if those marketing people would attend a basic Web performance 101 course.

I’ve also found myself discussing exactly this topic in a meeting. This time, however, I was the guy arguing to keep the tracking code, although I was well aware of the performance impact. So what happened?
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