ENTRIES TAGGED "television"
Web viewing of TV shows is replacing traditional TV time for a percentage of the viewing audience, according to new research from Integrated Media Measurement Inc. (IMMI). From Advertising Age: … more than 20% of people watch some amount of prime-time TV programming online. Within that group of online viewers, 50% are watching programming as it becomes available and appear…
Intricate Web games and the new "Lost" book club are excellent examples of the community-building moves content creators can use to engage their fanbases.
Digital delivery requires concessions from content owners and consumers — but both sides must be mindful of going too far.