ENTRIES TAGGED "television"

Report: Some Viewers Going Web-Only for TV Shows

Web viewing of TV shows is replacing traditional TV time for a percentage of the viewing audience, according to new research from Integrated Media Measurement Inc. (IMMI). From Advertising Age: … more than 20% of people watch some amount of prime-time TV programming online. Within that group of online viewers, 50% are watching programming as it becomes available and appear…

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"Lost" Builds Community through Book Club and Web Games

Intricate Web games and the new "Lost" book club are excellent examples of the community-building moves content creators can use to engage their fanbases.

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Content Owners and Consumers Need Digital Quid Pro Quo

Digital delivery requires concessions from content owners and consumers — but both sides must be mindful of going too far.

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