ENTRIES TAGGED "trust"
How patient pseudonyms can inspire trust in the Direct Project's network.
I just finished Erving Goffman’s classic sociological text, The Presentation of Self in Everyday Life. A friend told me to read this for an exploration into what “identity” means online, and I did find that the book offers some useful frameworks. It helps us understand the contradictory effects of presenting ourselves online, and identify the opportunities and dangers.
Nobody knows you as well as you do. Or do they? Let's run a test. Do you
know what percentage of your food bill went to processed products? Or
what type of coupons (store coupons, newspaper coupons, etc.) is most
likely to get you to switch brands? I bet someone out there knows.This kind of data mining is the modern companion to Customer Relations Management, which is the science of understanding customers and trying to get repeat business. CRM can offer many valuable benefits, but ultimately the control lies
with the vendor. A Vendor Relationship Management workshop at
Harvard looked at what it would take to leave control with the
Philip Meyer looks at the connection between consumer trust and publishers' viability. From the American Journalism Review: The best publishers have always known that trust has economic value. In "The Vanishing Newspaper," I reported that advertising rates increased by $3.25 per Standard Advertising Unit (SAU) for each one percentage point increase in the persons who said they believed what they…