"trust" entries

The Economic Value of Trust

Philip Meyer looks at the connection between consumer trust and publishers' viability. From the American Journalism Review: The best publishers have always known that trust has economic value. In "The Vanishing Newspaper," I reported that advertising rates increased by $3.25 per Standard Advertising Unit (SAU) for each one percentage point increase in the persons who said they believed what they…

Lessons on Blogging from Jon Stewart

Why the NY Times profile of Jon Stewart holds lessons for bloggers and journalists about the future (and heart) of their medium.