ENTRIES TAGGED "web advertising"

The Realities of Big Web Traffic and Advertising

Major news sites that rely on advertising as their primary revenue stream need to log hundreds of millions of page views per month to attract significant attention from advertisers, according to a new report from Lauren Rich Fine, research director of ContentNext. From Advertising Age: "Based on our research, the conversation [with advertisers] gets interesting at 200 million page views…

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Finding Balance Between User Experience and Web Ads

Google's ad model may be difficult to duplicate technologically, but the system's balance between users and advertisers is something all Web advertising projects should strive for.

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Web Confusion Hinders Newspaper Ad Sales

Newspaper sales teams are having a rough time explaining Web advertising's value proposition to customers. From MarketWatch: … newspaper ad sales forces have sometimes had difficulty in explaining the logistics and benefits of online ads to traditional media buyers. Newspapers are trying to sell Internet advertising to some clients who had not been users of print ads in the…

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