"webcast" entries
[TOC Webcast] What Publishers Need to Know about Digitization
Tools of Change for Publishing will host a free webcast with digitization expert Liza Daly on Wednesday, Nov. 12 at 1 p.m. eastern (10 a.m. pacific). No prior experience with digitization is assumed in this overview of the conversion process. Topics will include: What's XML and do you need it? What's the cost-benefit analysis versus PDF or other formats?…
[TOC Webcast] Tomorrow: Why Publishers Should Care About SEO
Update: 11/08 — The full recording from this TOC Webcast is available here. Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Our presenter will be Jamie Low, founder of SearchEngineMarketing.com and an expert in search engine optimization (SEO). Topics Jamie will discuss include: how publishers can get ranked for specific…