It has been reported that every 100ms of latency costs Amazon 1% of profit. Every company whose web site drives their business is in the same situation, they just don’t know it yet. The techniques of web ops are being hoarded by some companies (e.g., Amazon) as competitive advantages yet many of the best tools are open source. This is an emerging field with huge direct bottom line value. Our Velocity Conference tackles web ops head-on.
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