In response to Kassia Krozser’s post about authors and electronic publishing rights, Joe Wikert notes that the sources of digital content influence discoverability:
One of the myths of the e-publishing world is that all books are on a level playing field, so you’ll sell just as many with publisher X as you will with publisher Y. This simply isn’t true, at least not in most cases. This is very similar to the complicated world of Google search results. Just because you love chocolate and you launched a website all about chocolate doesn’t mean you’ll immediately climb to the top of the Google results for a search on “chocolate.”