Web2Open: Great Sessions, Recessionary Pricing

Next week is Web 2.0 Expo in San Francisco, a four-day mind meld for programmers, practitioners and novitiates. The Expo is co-produced by O’Reilly and TechWeb, who, for the third year in a row, are devoting resources and a row of rooms to Web2Opena free, two-day unconference that anyone can attend.

The Open, April 1 and 2 at Moscone West, is like most unconferences in that we provide a blank grid and designated rooms so that you can create your own discussion sessions. But unlike a lot of unconferences, the Open includes a handful of prescheduled sessions. And I gotta tell you, this year, we’ve got some incredible stuff on tap–all for the low, low price of free.

Among the highlights are Hybrid sessions (more fun than the name suggests). We pick three sessions in the main conference track and open them to all Web2Open attendees. Then the presenters from those sessions follow up with lively discussions in the Open. You can join both parts of Hybrid, or just one. This year’s Hybrids include:

- Web Developer Tools with Ajaxian’s Ben Galbraith and Dion Almaer

- The Lean Startup with customer development expert and “Lessons Learned” blogger Eric Ries

- Sparking a Crush: Attracting and Retaining New Users with Adaptive Path’s Alexa Andrzejewski

To attend the Open, you need a free Expo pass and the urge to participate in conversation. The Open site has details on how to register, along with session times. See you next week!

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