Twitter Approval Matrix – October 2009

This is the fifth post for the Twitter Approval Matrix with data that spanned the month of October and different sources such as, scraping archives, and observations. This month I received help from Joe Fernandez the CEO of Joe continues to provide some great ‘hard’ data that allowed me to better place more items on the grid this month.

A quick refresher, the matrix shows four quadrants used to describe trends found on Twitter. The Y-axis is partly analytical and shows popularity (mostly through scraped numbers) or perceived popularity (in the future nominated by you). The other part of the grid is more curated and subjective. The X-axis has been plotted based on my personal opinion. You may agree or disagree with my placements and that’s all good to me. After all, this is partially about taste and numbers. The matrix and plots do not represent a thorough analytical treatment, but rather a view of the trends that could be found in data sources allowing me to plot with some sense of relevance.


For this post, I’ve limited the data and activity to the month of October. Again, I’ll continue with this project as long as I get enough feedback/help. So, if you are interested in contributing, you can comment here, or read the original post to figure out the best way for you to submit your plots.

I hope you enjoy this and see it as a potentially useful tool to monitor trends that your fellow readers are both contributing to and tracking.

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  • Chad

    The Matrix is pretty, but confusing.

    Ex. How Do we interpret “boring” Vs “Cold” ? i.e. does “Cold” mean lower interest than “boring” ? Doesn’t make sense.

    could you publish some notes on how to “Read” this matrix for ‘not so smart’ people like myself ?

    Thanks :)

  • Mike


    Cold is based on numbers. If a subject was the 89th most popular on Twitter during September, and is now 487 that is cold. So the hot and cold are the most analytical and based on numbers.

    The Smart and Boring is my personal taste on what is either Boring to me or Smart. I tend to like serious stuff in the Smart side of the grid, and entertainment, and frivolity on the Boring side.

  • it is very good collobration.Can you give this picture as brochure file from RAdAR?

  • Nice simplistic picture for a technology that, in the first place, has created simplistic social interaction.

  • Twitter Approval matrix may be really useful enough and I like that matrix and plots do not represent a thorough analytical treatment.

  • If you are working with a network marketing co., start up a twitter account using your personal name. By doing so, you are branding you. If you have your own business, than I recommend starting an account with your business name.