Creating cultural change

At Velocity 2010, John Rauser presented four funny and powerful examples of cultural change, from a campaign at his office to get people to fill the coffee pot after taking the last cup, to an award winning advertising campaign. This talk explains how to “sneak past people’s mental filters” and make things happen.

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  • joe grobelny

    the shreddies reminds me of the VW classic:

  • Mike R

    Someone who knows John Rauser or has his email address should suggest that he read some Theodor Adorno, as he was an expert as analyzing and creating culture. It’s a science, so John will be able to understand it and appreciate it.